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Alistair Langer: From Email Migration to Full-Spectrum Business Partnership
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Alistair Langer: From Email Migration to Full-Spectrum Business Partnership
Service Category :
Digital Marketing
Challenges
When Alistair Langer connected with Airful through a mutual contact at Cohere, he was facing several operational challenges that limited his effectiveness across multiple portfolio projects:
- Fragmented email communications spread across multiple accounts impacting productivity
- Lack of structured documentation and project management systems for outreach efforts
- Inefficient business development processes for Cohere and other portfolio companies
- Disorganized approach to podcast production and guest outreach
- Absence of a centralized contact management system tailored to his unique workflow
- Limited bandwidth for website maintenance and strategic digital presence
As a portfolio entrepreneur engaged in catalyzing systemic change, Alistair needed a partner who could bring structure to his operations while maintaining flexibility for his diverse initiatives.
Solution
Digital Infrastructure Overhaul
- Conducted thorough email migration through hands-on AnyDesk sessions, consolidating communications into a streamlined Gmail ecosystem
- Designed and implemented a comprehensive Coda documentation and project management system customized for his specific workflow
- Created dedicated tracking systems for podcast production, guest outreach, and impact measurement
Custom CRM Implementation
- Built a tailor-made Attio CRM system with custom schema and tagging aligned with Alistair's unique needs
- Integrated various data sources to create a single source of truth for all contacts
- Established automated workflows to maintain data integrity and prompt follow-ups
Ongoing Operational Support
- Expanded LinkedIn outreach capabilities through strategic targeting and engagement
- Provided continuous data enrichment and appending services to enhance outreach effectiveness
- Assumed management of website maintenance and updates to ensure consistent digital presence
- Streamlined complete podcast post-production workflow to ensure consistent quality and timely publication
Results
Digital Infrastructure Overhaul
- Conducted thorough email migration through hands-on AnyDesk sessions, consolidating communications into a streamlined Gmail ecosystem
- Designed and implemented a comprehensive Coda documentation and project management system customized for his specific workflow
- Created dedicated tracking systems for podcast production, guest outreach, and impact measurement
Custom CRM Implementation
- Built a tailor-made Attio CRM system with custom schema and tagging aligned with Alistair's unique needs
- Integrated various data sources to create a single source of truth for all contacts
- Established automated workflows to maintain data integrity and prompt follow-ups
Ongoing Operational Support
- Expanded LinkedIn outreach capabilities through strategic targeting and engagement
- Provided continuous data enrichment and appending services to enhance outreach effectiveness
- Assumed management of website maintenance and updates to ensure consistent digital presence
- Streamlined complete podcast post-production workflow to ensure consistent quality and timely publication
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